From the first Apple I to the iPhone 4 - here's a look back at some of big Apple wins and a few of its failures through the years.
1976 - Apple was first founded on 1 April 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Wayne subsequently sold his share of the company back to his partners for $800. The first offering by the company was a hand built Apple I personal computer retailing for $666.66.
1977 - The Apple II was introduced. Boasting colour graphics, open architecture and a floppy disk drive interface, the Apple II was positioned well ahead of its competitors and subsequently became the personal computer of choice for the business world with the VisiCalc spreadsheet program.
1983 - The Apple Lisa was launched, the first to feature a Graphical User Interface (GUI).
1984 - Apple launches the Macintosh with its powerful TV commercial directed by Ridley Scott. The Mac was a success thanks to its advanced graphical capabilities - perfect for desktop publishing.
1985 - Co-founder Steve Jobs resigns from Apple and goes on to develop a new computer company, NeXT Inc.